GUARDIAN.CO.UK - Feb 6 - Grindr, the mobile app that helps gay men track their nearest potential date, is launching a new service that will allow women to turn their mobiles into GPS-powered dating tools. Joel Simkhai, Grindr's founder, said he had received tens of thousands of requests from women asking for a straighter, female-friendly version of Grindr. Project X, which will be named in the next few weeks, will be very different to the gay version. "Proximity is less of a turn-on for women than it is for men," said Simkhai. "For gay men just the fact that there is someone 400ft away and gay is interesting." But the new app will incorporate specific features to appeal to women. "For a straight woman, a guy who is 400ft away from her? So what. It happens all the time. We have got to provide more," he said. "Grindr is very photo-centric. Women obviously want to see someone that they might find attractive, but they need to know more than that." FULL ARTICLE @ GUARDIAN.CO.UK
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