GUARDIAN.CO.UK - Feb 6 - Grindr, the mobile app that helps gay men track their nearest potential date, is launching a new service that will allow women to turn their mobiles into GPS-powered dating tools. Joel Simkhai, Grindr's founder, said he had received tens of thousands of requests from women asking for a straighter, female-friendly version of Grindr. Project X, which will be named in the next few weeks, will be very different to the gay version. "Proximity is less of a turn-on for women than it is for men," said Simkhai. "For gay men just the fact that there is someone 400ft away and gay is interesting." But the new app will incorporate specific features to appeal to women. "For a straight woman, a guy who is 400ft away from her? So what. It happens all the time. We have got to provide more," he said. "Grindr is very photo-centric. Women obviously want to see someone that they might find attractive, but they need to know more than that." FULL ARTICLE @ GUARDIAN.CO.UK
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Joel started Grindr for $5k. He has built a nice little business. If straight people buy into his new app, he could have a very attractive acquisition/investment target very quickly. My guess is, he'll have a real winner on his hands in a few months. Joel and has team know how to design great apps.
Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835
Posted by: Mark Brooks | Feb 09, 2011 at 04:10 PM