TECH CRUNCH - Feb 2 - IAC’s Match.com is continuing its acquisition strategy today with the purchase of OkCupid for $50M in cash. The deal also includes future earnouts contingent upon performance. While Match.com has a significant userbase, OkCupid singles tend to be younger, which is why Match found it to be a useful acquisition. OkCupid, which has raised $6M, was co founded by Max Krohn, Sam Yagan, Chris Coyne and Christian Rudder. Match has previously acquired dating site People Media for $80M and most recently Singlesnet. Yagan will continue to operate OkCupid. FULL ARTICLE @ TECH CRUNCH
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Wow, no-one expected that. Congrats to the team.
Free, quality dating sites like OKCupid are very unique. Good for traffic to Match.com I guess. I hope the OKCupid team continue to give interesting dating insights on their Blog (OkTrends) http://blog.okcupid.com - Maybe on Match's data this time :)
Posted by: Nick | Feb 02, 2011 at 02:49 PM
This is a great acquisition for Match. Singlesnet wasn't a strategic acquisition. This most definitely is. The addition of the OKCupid team to Match.com's brainpower will be significant.
Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835
Posted by: Mark Brooks | Feb 03, 2011 at 04:31 PM