SCOTLAND ON SUNDAY - Feb 13 - According to Experian Hitwise, the UK's most popular dating site is PlentyofFish, whose founder last week accused an alleged hacker of trying to extort money from PlentyofFish. Globally, PlentyofFish has ~28N users, so last week's supposed theft amounts to only the tiniest fraction of the site's total population. However, this is an industry where trust is paramount. Bill Dobbie, CEO Cupid, says: "I am investigating how we can inject more trust into our websites," referring to the technical security issues that are coming into increasing focus throughout the industry. Cupid covers a string of niche sites such as Flirt.com, Cupid.com, PlanetSappho.com and BeNaughty.com, and has more than 9M members in 29 countries. BeNaughty is the UK's 8th most popular site, accounting for 2.62% of all visits in this category. PlentyOfFish has a 19.27%t share, followed by Match.com on 7.82% and Gaydar on 6.4%. Such figures, however, do not reflect a site's "success rate" in pairing up happy new couples. FULL ARTICLE @ SCOTLAND ON SUNDAY
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