WSJ - Feb 14 - Marc Simoncini, Meetic's founder, aims to extend his European online-dating empire to smartphones—and get more users to pay. Marc worries that only one in 10 people who sign up to his sites pays to meet someone. Dating sites don't lock customers in for long periods of time, so it's important to keep them coming back for more, says Patrick Jousseaume, an analyst at French bank Société Générale. Faced with competition from the likes of eHarmony and free dating sites such Badoo.com, Meetic wants to buck the trend. At present, subscribers spend two hours a day on the site. "With a smartphone this could go up to five hours a day," says Simoncini. In March, Meetic plans to launch its iPhone app, and it hopes to dominate the smartphone dating market within the next three years. FULL ARTICLE @ WSJ
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