TECH CRUNCH - Feb 1 - Vumber lets you spawn a multitude of phone numbers to be used and discarded at your leisure. The service has been around for four years, but it was originally marketed exclusively toward people on dating sites. The use case is obvious: instead of handing out your real phone number to strangers, Vumber lets you spin up a new phone number, which you then redirect to your real phone. ~30-40% of the service still caters to online dating, but Vumber can be used for other things. Co-founder Cliff Wener says that some of Vumber’s biggest customers are advertising agencies that use it to assign different phone numbers to regional ad placements in print media, so that they can track the response rate. Vumber raised $2.5M in private capital before the company was acquired by video chat community Paltalk in November 2009 for an undisclosed sum. FULL ARTICLE @ TECH CRUNCH
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Vumber has a great service, from the user perspective. However iDating site owners want to keep users connected with their sites. There's a slight disconnect with the Vumber service, in this respect. Site owners that want to empower their users should use Vumber. Its the simpler option. Jajah (Jangl) works with Match and AdultFriendFinder and more tightly integrates with site owners needs. (Full Disclosure: Vumber and Jangl are former clients of Courtland Brooks).
Mark Brooks
OnlinePersonalsWatch
usa 212-444-1636 / uk 020-8133-1835
Posted by: Mark Brooks | Feb 02, 2011 at 02:58 PM