NY TIMES - Mar 30 - Irrational Design is a technology start-up that is determined to bootstrap. Its co-founders, Jared Cosulich and Adam Abrons, say they believe they will be freer to take risks and experiment without pressure from investors seeking a quick return. That means releasing imperfect products - a dating site The Matching Game, an app that serves as an online suggestion box for businesses, and a goal-sharing message board.
Q: A better-funded competitor could easily replicate your simple products. Does that concern you?
Mr. Cosulich: It’s not a matter of copying features. Look at Craigslist. It doesn’t have a lot of features, and yet no one’s been able to copy it because it’s about community.
Q: What’s the biggest misconception about bootstrapping?
Mr. Cosulich: While V.C.’s do bring a lot to the table, there’s no proof that a bootstrapped company can’t grow and build long-term value. Our philosophy is that it takes time and patience to build a fantastic business.
by Adriana Gardella
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