CNN - Mar 29 - Looking for love is a big business in India. Gaurav Mishra, director of digital and social media at MSL Group Asia, a communications company, estimated that ~10% of India's internet users have used a matrimonial website. India's online matrimonial industry is expected to bring in $63M a year, according to a 2008 report by the market research firm Em Power. Internet penetration is currently only 5% but the arrival of 3G services means that many of the country's 600M mobile phone users will soon be online -- entrepreneurs are seeking new ways to tap the online matchmaking market. One start-up, Ignighter, is hoping to persuade India that the future of online matchmaking is in group dating. Ignighter now has ~2M registered users in India and 40% of them are women.
by Catriona Davies
See full article at CNN
Mark Brooks: Bharat Matrimony and Shaadi own this market. I'm itching to go to India to learn more about their fascinating businesses.
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