ICE NEWS - Mar 28 - Victoria Milan, a dating site which encourages married people to have affairs has prompted a record number of complaints to the advertising ombudsman in Sweden. Norwegian company Victoria Milan has introduced a billboard campaign in Stockholm, with posters reading: “Are you married? Liven up your life – find an affair”. “I understand that people react. But no one who is happy within their relationship will make use of our service just because we advertise,” said the company’s CEO Sigurd Vedal.
Mark Brooks: A growing number of dating sites are focusing on this niche. Which is both good, and bad. It's bad because, it's a shame the institution of marriage is being eroded, and people are encouraged to lie to their spouses. It's good because, it's better cheaters are NOT on mainstream dating sites. They need to clarify on their marital status up front, not 3 months into dating. 'Oh, btw, I'm married.' Ick.