FINANCIAL POST - Feb 28 - It's hard to calculate the exact size of the North American dating industry since many companies are privately held but a Dec '10 report from IBISWorld puts the U.S. dating industry at US$2-billion. 54% of that was driven by online dating, followed by mobile dating, matchmakers, singles events and personal ads. In Canada, online dating alone accounts for $200M. FastLife International, run by Justin Parfitt and his wife Annabelle, calls on 120 hosts in 65 cities across Canada, the US, Australia, New Zealand and Britain to run 2,400 annual events for 60K. Events, held in upscale venues, cost $50 to $80. Sam Moorcroft, President of ChristianCafe.com, decided to tackle the business -helping Christian singles. Mr. Moorcroft, who founded the business with his brother Philip, initially advertised at Canadian churches, singles events, and in Canadian media, but within a year realized his market was in the United States, where he says 30% to 50% of people identify as Born Again Christians.
by Suzanne Wintrob
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