PR NEWSWIRE - Mar 28 - Match.com uncovered new dating habits based on a study of ~5K single Americans. This research has found that, while some traditional dating do's and don'ts still exist, the playing field has definitely changed.
Specific highlights include:
- Tradition Still Applies - 41% of women would offer to pick up the check on a first date, 37% of men still feel they should foot the bill.
- Bailout Plan – 31% of both men and women agree that 15 minutes into the date is long enough to tell if there is chemistry. However only 12% of singles would actually call it a night and leave within the first 30 minutes of the date.
- Too Fast on a First Date - 6.5% of singles claim they have frequently had sex on the first date, while 80% of singles disapprove of ending the date between the sheets.
- To Friend or Not to Friend? - Younger singles (ages 21-34) think it's OK to add a date as a Facebook friend after 2-3 dates (26%), while 11% of singles between the ages of 35-44 wait to friend a date on Facebook until it becomes an exclusive relationship.
Mark Brooks: Singles should have their first dates online, via webcam. Then go on real-world date. It's safer that way. These kinds of studies are quite revealing, and good for PR for both Match, and for the industry as whole.