PR NEWSWIRE - Mar 28 - Match.com uncovered new dating habits based on a study of ~5K single Americans. This research has found that, while some traditional dating do's and don'ts still exist, the playing field has definitely changed.
Specific highlights include:
- Tradition Still Applies - 41% of women would offer to pick up the check on a first date, 37% of men still feel they should foot the bill.
- Bailout Plan – 31% of both men and women agree that 15 minutes into the date is long enough to tell if there is chemistry. However only 12% of singles would actually call it a night and leave within the first 30 minutes of the date.
- Too Fast on a First Date - 6.5% of singles claim they have frequently had sex on the first date, while 80% of singles disapprove of ending the date between the sheets.
- To Friend or Not to Friend? - Younger singles (ages 21-34) think it's OK to add a date as a Facebook friend after 2-3 dates (26%), while 11% of singles between the ages of 35-44 wait to friend a date on Facebook until it becomes an exclusive relationship.
See full article at PR Newswire
Mark Brooks: Singles should have their first dates online, via webcam. Then go on real-world date. It's safer that way. These kinds of studies are quite revealing, and good for PR for both Match, and for the industry as whole.
Very interesting statistics about dating. I found the defferences in age to be especially telling. I appreciate Match.com conducting this study. With a third of the American population single, it is obvious that dating and relationships are a huge factor.
Posted by: Jennfier | Mar 30, 2011 at 01:04 PM