FINANCIAL TIMES - Mar 20 - Badoo, a “social dating” service that helps people to meet new friends online, has become one of the fastest-growing apps on Facebook, this week overtaking Zynga’s popular Farmville game in terms of user numbers. The service is little-known in English-speaking countries, but has become very popular in continental Europe and Latin America, where millions of people use it for online flirting, often leading to offline encounters. “Facebook is about my friends. Badoo is about meeting and discovering other people,” says Bart Swanson, a former Amazon executive who joined Badoo as its COO in September. Badoo, founded in Spain in 2006 by Andrei Andreyev, a Russian entrepreneur, now has its headquarters in London. Badoo's Facebook app now has ~50M monthly active users, according to AppData, adding 1M people every day.
by Tim Bradshaw
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