WSJ - Mar 19 - For generations, people met at parties, in church or synagogue, through friends. But then we went online. We began making friends on Facebook and trolling for potential partners on websites like Match.com and eHarmony. Sometimes it works. That's, of course, if anyone bothers to email back. A lawsuit filed in Dec and seeking class-action status alleges more than half the profiles on Match.com are "inactive, fake or fraudulent." Match.com GM Mandy Ginsberg says the site's full-time fraud-prevention team works to identify and block fake profiles, including IPs that are in specific countries where fraud is prevalent or that try to set up multiple profiles. There are 1.7M paid subscribers on the site, Ms. Ginsberg says, and fraud happens to very few of them.
by Elizabeth Bernstein
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Mark Brooks: Sure, the real world is nice. But online dating is nicer. Why? More selection, more safety, and dating sites allow people to get the tough questions out of the way up front.
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