LIVEMINT - Apr 3 - Ignighter’s been in the news recently for its almost accidental India business plan. Three New Yorkers - Adam Sachs, Kevin Owocki and Daniel Osit, set up a group dating site in 2008 to help their fellow men skip those awkward one-on-one Friday night blind dates. Unsurprisingly, it didn't find too many fans in the US. But they noticed a dramatic spike in the number of users from India. By August, Ignighter.com had crossed a million Indian users (the number has since doubled). In February, after raising $3M Sachs was ready to go to India. Earlier this week the websitedropped its average monthly $40 charge per group and decided it was time to indefinitely be a free site. “We don’t anticipate an increase in traffic but we’ve already seen dramatic increases in engagement,” says Sachs.
by Priya Ramani
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Group dating makes best sense in Asia where the term doesn't have kinky connotations. Singles in Asia are more shy about introducing themselves to people they are interested in. Internet dating doesn't quite compute. But Ignighter hits the right chord in Asian cultures.
Posted by: Mark Brooks | Apr 04, 2011 at 04:45 PM
I saw this on CNN. Apparently online dating can't even get off the ground. The money juggernaut in India is online matrimonial services. Arraigned marriages are huge.
Posted by: woody45 | Apr 05, 2011 at 09:48 AM