LIVEMINT - Apr 3 - Ignighter’s been in the news recently for its almost accidental India business plan. Three New Yorkers - Adam Sachs, Kevin Owocki and Daniel Osit, set up a group dating site in 2008 to help their fellow men skip those awkward one-on-one Friday night blind dates. Unsurprisingly, it didn't find too many fans in the US. But they noticed a dramatic spike in the number of users from India. By August, Ignighter.com had crossed a million Indian users (the number has since doubled). In February, after raising $3M Sachs was ready to go to India. Earlier this week the websitedropped its average monthly $40 charge per group and decided it was time to indefinitely be a free site. “We don’t anticipate an increase in traffic but we’ve already seen dramatic increases in engagement,” says Sachs.