OPW - Apr 14 - IDEA is building a panel of internet dating power users. Here's feedback from one of our friendly internet dating power users.
Hey Mark, Match has been experimenting for awhile on some profiles with a new layout which is worse than the old one but they finally changed over to it. Can you you believe they would go with a layout where the "HEADLINE" is in smaller fonts than everything else on the page? (see enclosed pic) Do they know what the word "headline" means? A headline is supposed to be A HEADLINE. Look at a newspaper, how many headlines are 10 or more words? The layout was better before. Now it's just more clicks to accomplish the same thing.