MEDIA WEEK - Zoosk has appointed MediaCom to its multimillion-pound account after a three-way competitive pitch against undisclosed agencies. Activity for the brand will be mainly television-based, with Zoosk estimated to spend £2m in the UK. The activity in the UK is the first time the Zoosk brand has been seen outside the US and Canada, where the dating service has based most of its advertising until now.
by Mark Banham
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