NY TIMES - May 26 - New dating site, Cloud Girlfriend, proposes that completely faking it can be the start of a relationship. Users build fantasy profiles by selecting a photo from a bevy of attractive people and creating a fictitious biography and name. A series of questions shapes a personality and matches it with other fantasy profiles. If the match agrees to “date,” they can start sending messages to each other. From there, the relationship can remain a fantasy; or, if the users decide to reveal their true selves, it can progress or die. Users would receive the emotional benefit of sweet talk without being in a relationship, said David Fuhriman, a founder of the site. In the month preceding the site’s start in late April, 85K people signed up.