PR WEB - May 13 - Dating Factory has launched DatingFactory.jp, which is the first white label dating platform in Japan. The country is a strong market for online dating companies, with over 127 million people, 78.2% of which are active internet users. Localization has been a key issue for dating sites hoping to enter the market. Dating Factory aims to alleviate this problem with their unique model.
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Dating Factory Launches Japan's First White Label Dating Platform
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Is good to know, do you know if there is a high percentage that speaks english? It would be nice sharing our best dating practices online to them.
- Allan
Posted by: Allan | May 14, 2011 at 03:38 PM
Great move, great market. But a challenging market. Match has been present in the Japanese market for several years now. The image of idating in Japan has been tarnished by myriad sites catering to older guys looking for schoolgirls. The national social network Mixi is the main iDating site. World Friends Networks, out of Shanghai, also does quite well with its Japanese white label offerings. But its positioned more towards learning language with friends, a front for idating. The Japanese are less keen to be forward on a 'dating site.' They'd rather be on sites that have an alternative agenda. And then meet people to socialize and date.
Posted by: Mark Brooks | May 15, 2011 at 02:03 PM
Alan, Mark, I'm glad to see your posts to Dating Factory Japan site news release.
You have very good views of the Japan idating market.
I believe there is still quite strong need for Japanese people to meet someone for dating and still lots of opportunities on idating market especially for marriage and some kind of positions, niches such as learning languages.
The one of most popular shopping mole sites in Japan called "rakuten (http://www.rakuten.co.jp) " has been trying to make English as official language in their office by the end of 2012. This attempt has been started since Oct 2010. Also generally Japanese people read and write well much better than speaking like me. So this make me believe there will be more chances for international dating sites.
Because of "by myriad sites catering to older guys looking for schoolgirls." Mark pointed out, the dating sites regulation act in Japan has been amended more strictly since Feb 1 2009 in force and many of bad sites had to be closed. (http://www.mofa.go.jp/policy/human/child/congress0811-t.pdf)
So people now are gathering to major sites serviced by major companies such as match (MSN), Yahoo, Excite (we still have in Japan) and some more major marriage agencies.
To meet the act, Dating Factory has completed to add some features for the Japan market and registered at the public safety commission as online dating provider.
Also here is interesting a report from the Cabinet Office, Government in Japan published a week ago.
86 % of 20s/30s singles want to get married but 64 % of them do not have boy/girl friends.
The Cabinet Office take it serious of the low marriage and birthrates are increasing and it requires assistance/support for marriage by local government units or NPO.
I also see there is some kind of chances in the Japan market from their result.
This questionnaire research has been done with 10,000 singles and married within 3 years 20s/30s people on the internet from Sep 27 to Oct 18, 2010.
- 81% of them were singles
With in singles,
- 36% of singles has boy/girl friends
- 38% of singles has no boy/girl friends
- 26% of singles has never had boy/girlfriends
Within 61% of singles who has no boy/girl friends (38% + 26% above),
- 68% of them want have boy/girl friends now
- 32% of singles do not want boy/girl friends
Reason (multiple answers)
- I want to spend more time for their hobby or own interests (56%)
- It's too much of a bother by having a relation with boy/girl friends
Reason for why do not get married
- I haven't met right person yet. (56%)
- Because of financial issue after marriage
- I do not want lose freedom by marriage
Reason for why want to get married
- I want to spend more time with person they like (61%)
- I want to have family
- I want to have children
- 43% of women / 16 % of men want to be stable in financially by marriage.
- 38% of men don't know how they can start to go out with women
- 32% of men don't know how they can proceed a relation with women.
Posted by: M Hori | May 16, 2011 at 01:23 AM