How To Choose Your Next Market To Localize: Consider GDP By Language

OPW - May 15 - If you're going to go through the trouble of localizing and fully translating your site to a new language, you should consider the top languages by GDP.  Here's an excerpt from the Globalization Group. 

The top 15 languages account for 90% of the worlds GDP.  

See full post at the Courtland Brooks blog.

Comments

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Interesting post. As far as my experience goes, GDP is of course a deciding factor, but cultural factors are also important.

Launching in Germany is a pain for example! (Sorry Germans)

Getting past th Chines firewall? Good luck..

Also, Spanish has a huge user base, and the viral effect within Spanish markets is higher than in English speaking ones.