BBC - May 13 - A billboard for MaritalAffair.co.uk, drew the 4th most complaints for 2010, ranking behind ads featuring animal cruelty, abortion and global warming. The advertisement, which featured a man's naked torso with a woman's bra draped over his shoulder, read “Hello Girls.” The 420 complaints claimed the ad implied extra-marital affairs were acceptable and desirable. The claims were not upheld.