THE NEXT WEB - June 23 - Clique connects friends of friends—It’s how you meet people at a party, brought online. Clique users can’t connect with anyone who is more than two degrees away from a friend, so every date is vetted by someone he or she knows.
Q: What is Clique and why is it different from other dating sites?
Christy Purington, Founder: Clique is a dating site that connects friends of friends. We include those in relationships–dubbed “wingmen”–to help set up friends.
Q: What is the end goal of Clique? To set up all your friends?
A: First, for daters to discover new people in their social graph as potential dates. Second, its for users–single or taken–to set up their friends.
Q: How will you monetize Clique?
A: We want to avoid the subscription model if possible. One option is charging for the second tier of connections. These are the people who are close enough to your network to be meaningful, but far enough away that you may not have interacted with them yet.