SMART MONEY - June 30 - According to IBISWorld, baby boomers now represent about 20% of online daters, and growing: The number of online dating site users 50+ jumped 8% from Feb '10 to Feb '11 according to comScore. In response, the $1.9 billion online dating industry has developed several sites specifically for older Americans, including SeniorPeopleMeet.com, SilverSingles.com and OurTime.com, which IAC (the owner of Match.com) launched last month.
by Catey Hill
See full article at Smart Money
SilverSingles had very little traffic until 3 months ago. Now Spark Networks, which also owns JDate, is actively marketing for the site again. SeniorPeopleMeet is a People Media site which was bought by IAC/match.com. SneiorPeopleMeet is the category leader with 1.5 million uniques a month according to Compete.com. SeniorFriendFinder used to be its key competitor. They're owned by FriendFinder. (Full Disclosure: I worked for FriendFinder in 2003)
Posted by: Mark Brooks | Jul 03, 2011 at 10:12 AM