INTERNET DATING SCIENCE - June 8 - Internet Dating Science, a new service by Courtland Brooks, summarizes the best academic papers so you can improve your idating site, and help users make better connections.
Study: Relationship Formation on the Internet: What's the Big Attraction?
Authors: Katelyn Y.A. McKenna, Amie S. Green and Marci E.J. Gleason, all of New York University
The authors of the study wanted to know whether personally meaningfully relationships can and are being developed online. They found that if people tend to be more open online, then they are likely to develop a deeper sense of connection. 75% of all types of relationships that had been initiated online were still intact 2 years later, the study says. More specifically, 71% of romantic relationships were intact with 52% of people saying that the relationship had become closer and stronger over time.
Dr. Brenner: Based on this information, you should:
1. Emphasize the power of meeting online.
2. Encourage expression of one’s real self among your members.
3. Offer members multiple methods of communication.
4. Educate members that inauthentic expression of one’s self will likely lead to frustration and disappointment.