HUFFINGTON POST - June 29 - "Worldwide, ~122M people monthly log into dating sites with 14M people using mobile dating services," said Mark Brooks, publisher of Online Personals Watch. The business of love and these statistics from Comscore were discussed in detail at the Internet Dating Conference recently held in Beverly Hills. Location based or not, everyone needs a mobile dating strategy. "We're seeing 2.5 times more activity on mobile than on the web because it's easy to wink and flirt on the go" said Robinne Burrell, Director of Mobile Products at Match.com. Match reports 10-15% of their new subscribers are coming from mobile with 56% of singles aged 25-54 going mobile.