WLD - July 28 - Online dating platform provider WhiteLabelDating.com releases member survey results. The results provide a snapshot of today’s dating market and what members would like to get out of the experience. Here are some highlights:
LAW 360 - July 28 - Shagbook fired back Monday against an attempt by Facebook to block the online dating site from trademarking its name, claiming that Facebook's own mark is invalid and should be canceled. Shagbook argued that "facebook" is a generic term, and said any U.S. registrations for the Facebook mark should be ruled invalid. "The term was in common use in the English language well before [Facebook] began using the term in connection with its services. The similarity of the Shagbook mark creates a false impression that there is some sort of affiliation between Shagbook and Facebook, Facebook argued.
by Jacqueline Bell
See full article at Law 360
INDEPENDENT.CO.UK - July 28 - Dating Agencies have been around longer than most people would probably imagine. We’d need to go all the way back to the 16th century. The first agency was run by Parish Vicars, who would put together lists of candidates who they believed were compatible for marriage. People were matched with others, in the same class as themselves. In 1825, a London-based agency opened its doors to business. It was used as a last resort for men, who were looking for a good wife. The ‘first wave’ of what we recognise as a modern dating agency came post-World War II in form of ‘dating clubs’. People would join, have their photograph taken, and give information about themselves and the type of partner they were looking to meet. The club would then be pro-active in matching them to a suitable partner, based on the information. It wasn’t until the late 1960s, when personal ads became part of the growing culture in the UK.
CONTRA COSTA TIMES - July 27 - With 14.1M workers unemployed in June, men and women are adjusting their ideas on what makes a great date. For many people, unemployment would no longer be a deal-breaker. April Braswell, a dating expert, says that although singles are generally looking for financial stability, they will be more forgiving of someone who has just lost her job -- as long as she shows motivation to get a new one. When the economy crashed in 2008, Match.com had its best quarter. New couples are also more willing to accept a date paying with a coupon from a daily deal site than they were in years past. Paul Falzone of eLove, a matchmaking service since 1974, says singles don't have to impress one another by ordering the most expensive cocktail or having the best seats for the stadium concert.
by Laura Casey
See full article at Mercury News
PRESS RELEASE - July 27 - Revenue for the first half of 2011 totalled Eur92.4M, up +1.1% compared to the same period of 2010. The total amount of money invested in advertising over the Q2 was thus Eur21.7M, compared to Eur36.5M the previous quarter. The client acquisition cost was thus Eur86.35 versus Eur72.10 over the same period of 2010. Subscriber numbers: a total of 844,435 subscribers at 30th June 2011, versus 872,047 subscribers at 31st March 2011. This decrease in the number of subscribers is due to the reduction in marketing spendings over the Q2 2011.
BLOOMBERG - July 27 - IAC/InterActiveCorp., the operator of Match.com, reported a 23% increase in Q2 revenue from Web search products and growth in online dating subscribers. Sales increased to $485.4M from $394.2M a year earlier. Match.com said in May that it would make a tender offer for the 73% of Meetic SA that it did not already own. The offer valued the French dating service at $493M.
by Brett Pulley
The full article was originally published at Bloomberg, but is no longer available.
INTERNET DATING SCIENCE - July 26 - Kathryn Lord has summarized Matching and Sorting in Online Dating Study in plain English for Internet Dating Science. Users want the best possible matches for the least time and money invested. The authors suggest that in traditional mating, the search costs (the search and the risk of rejection) are considerable, but that online dating is designed to minimize the costs (numbers of singles concentrated in one place, rejection risk minimal because of anonymity and ease of contact, and the only cost being the dating site’s fee and the effort of writing of a witty email). Based on this information, you should:
READ WRITE WEB - July 25 - OKCupid is well known for its data analysis. On average, says OKCupid's CTO Tom Quisel, active users have answered ~3K questions; they've hidden the profiles of several thousand users they aren't interested in; they've voted for ~4K profiles. All that data is in addition to users' personal demographic data and preferences, as well as their site usage information (how often they log in, how often they respond to messages and so on). All that data makes a simple search for a list of potential matches quite complex. In fact, says Quisel, it can take 13 billion seeks in order to load one page of results.
by Audrey Watters
The full article was originally published at ReadWriteWeb, but is no longer available.
GUARDIAN.CO.UK - July 25 - The internet is changing the way society communicates, processes information and knowledge, and configures its relationship towards authority. Today, internet dating has become more or less accepted as a way of forming relationships.There has been little thought or comment on why matchmaking websites might be a bad thing per se. Online matchmaking is premised on the notion of making rational choices. Furthermore, the way dating websites calculate matches distorts the very core of interpersonal relations. Online seekers of partners and friends rely on computer calculations of a set of hard questions. There is little room (if any) for subtlety, deviance, or exploration.
"You guys need to band together and get rid of sites that are just scams full of scammers and con men and women the likes of Flirt, Rudester cupid and all affiliated sites they give the good ones a bad name people don't pay money to have to put up with that &^%$#$^ its a disgrace and only make legitimate sites look bad please get on them and check it out it is truly criminal nothing works on these sites and they basically take peoples money and give them nothing in return the sites are full of scammers and cam girls harrasing and trying to rob people constantly on and off the site and I believe it is organized by those who run the sites its just way too obvious.
What should we do? Your comments please...
THE NEW YORKER - July 26 - A letter in response to Nick Paumgarten’s article from Anne Holland, Publisher of Subscription Site Insider’s Dating Site Benchmark Report.
Nick Paumgarten, in his piece on Internet dating, mentions the two business models that make up the online dating industry: free sites that generate ad revenue and subscription sites that offer fee-based services. But a fascinating fact is that the paid-content sites are thriving more than their free counterparts. Most of the industry’s $1.4 billion in yearly revenues comes from subscription fees, even though most of the highest-traffic sites are free. A new study shows that 88% per cent of the free sites are considering launching paid offerings.
The full article was originally published at The New Yorker, but is no longer available.
PR WEB - July 25 - The Post-Divorce Dating Club (PDDC) launched today for divorced, separated or people who have been in a long term committed relationship. PDDC combines both online dating with offline Miixzee's, seminars, coaching, matchmaking, and post-divorce resources and services to help build a comprehensive support network around individuals looking to move past their divorce. The PDDC was founded by Lee Block, a divorced mom of two, after she discovered the difficulty divorcees encountered when seeking out quality dating partners.
Q: Have you noticed any big differences between Apple's mobile app market and the Facebook's app market?
A: Yeah, what we’ve noticed on mobile is people are most interested in interacting with friends or new people who are nearby and online. So what that means is having the critical mass of users who are online in a specific area is very important.
Q: What's the best method for acquiring new users on Facebook?
A: We have a pretty sophisticated system in-house that will put all our users into various categories based on their age range, their sexuality, their location, even their religion or ethnicities, and we know how much it costs to acquire a certain user. And we can build out a model on how much they’re worth to us.
CAMPAIGN LIVE - July 21 - eHarmony has called a review of its £8M UK advertising business. Agencies have been approached and pitches are expected to take place over the next few weeks. eHarmony officially launched in the UK in 2009, and has now ~1.5M members in the UK.
by Matt Williams
The full article was originally published at Campaign Live, but is no longer available.
PRESS RELEASE - July 20 - Nominations are now being accepted for the 3rd annual iDate Awards. The iDate Awards highlight the individuals and companies who exemplify the best, most innovative aspects of the Internet Dating and Matchmaking Industry. The Award ceremony will take place on the night of January 24, 2012 in Miami, as part of the 9th annual iDate (Internet Dating Conference). The twelve categories are:
Best Dating Site
Best Software Provider
Best Mobile Dating Site
Best Dating Site Design
Best Dating Coach
Most Innovative Company
Best New Technology
Best Payment System
Best Affiliate Program
Best Marketing Campaign
Best Up and Coming Dating Site
The schedule for the nomination/voting process is as follows:
- Now through October 28, 2011 - Nominations Accepted
- November 10, 2011 through January 4, 2012 - Voting
- Jan 24, 2012 - Awards ceremony and winners announced.
MARKETWATCH - July 20 - SNAP Interactive has introduced a number of advances for its flagship AreYouInterested.com social dating app. Below are some of the new key features available in version 3.2:
- Real-Time Notifications: Singles are alerted on their iPhone via push notification when a compatible match is nearby
- Spotlight: Users can purchase a slot to be featured in the Spotlight, where users are prominently displayed across the entire application.
- Front-Facing Camera
The full article was originally published at MarketWatch, but is no longer available.
OPW - July 20 - LouisvilleMojo.com, a local dating site serving Louisville, is for sale. The site was established in 2003, 28K profiles, 17K premium accounts ($20/month or $45/year), ~20 unique visitors a month, $96K revenue last year. The asking price is $120K. Contact Chuck Burke for more details if you are interested.
MARKETING MAGAZINE - July 20 - Match.com is deploying a fresh strategy to drive up membership among 25- to 34-year-olds. It is rolling out a multimillion-pound campaign with a focus on the 'Match moment', when a couple meets for the first time, as the central theme. The campaign, by Mother, features 10-, 30- and 60-second TV spots, featuring a man trying to impress a woman at a railway station by singing about where she might be travelling, while playing a ukulele.