CAMPAIGNLIVE.CO.UK - June 29 - eHarmony is switching its focus from real-life couples to singles in its latest UK advertising campaign. Single members are talking about their experiences of using the service. eHarmony launched in the UK in 2008 and claims to have 1.5M UK members.
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eHarmony to Launch Campaign Featuring Real-life Singles
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Nothing, but nothing, is more powerful than testimonials for attracting new users and brand building. That's why eHarmony has been using testimonials for so long.
Posted by: Mark Brooks | Jul 04, 2011 at 04:41 PM