MARKETING MAGAZINE - July 20 - Match.com is deploying a fresh strategy to drive up membership among 25- to 34-year-olds. It is rolling out a multimillion-pound campaign with a focus on the 'Match moment', when a couple meets for the first time, as the central theme. The campaign, by Mother, features 10-, 30- and 60-second TV spots, featuring a man trying to impress a woman at a railway station by singing about where she might be travelling, while playing a ukulele.
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