PRESS RELEASE - July 27 - Revenue for the first half of 2011 totalled Eur92.4M, up +1.1% compared to the same period of 2010. The total amount of money invested in advertising over the Q2 was thus Eur21.7M, compared to Eur36.5M the previous quarter. The client acquisition cost was thus Eur86.35 versus Eur72.10 over the same period of 2010. Subscriber numbers: a total of 844,435 subscribers at 30th June 2011, versus 872,047 subscribers at 31st March 2011. This decrease in the number of subscribers is due to the reduction in marketing spendings over the Q2 2011.
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