THE NEW YORKER - July 26 - A letter in response to Nick Paumgarten’s article from Anne Holland, Publisher of Subscription Site Insider’s Dating Site Benchmark Report.
Nick Paumgarten, in his piece on Internet dating, mentions the two business models that make up the online dating industry: free sites that generate ad revenue and subscription sites that offer fee-based services. But a fascinating fact is that the paid-content sites are thriving more than their free counterparts. Most of the industry’s $1.4 billion in yearly revenues comes from subscription fees, even though most of the highest-traffic sites are free. A new study shows that 88% per cent of the free sites are considering launching paid offerings.
The full article was originally published at The New Yorker, but is no longer available.
