POF BLOG - July 16 - According to IAC...
- 54M singles in US
- 2.6M paid at any time
- 5.5 free and non paying
- 8.8M singles have used online dating.
Only 5% of the population is using a paid dating site at any given point in time and another 5% a free dating site. The real focus of most of the top dating sites is how to get the other 90% of the population to start using dating sites.
The full article was originally published at POF blog, but is no longer available.