OPW - Aug 30 - Have you seen the POF paid membership? See the image for the pay screen. The site is still free. People who want more services can pay $7 (annual commitment) to $12 (quarterly) a month, and get
- improved visibility and placement
- better matches
- seeing if their emails have been read or deleted
- themed profiles
- virtual gifts
- more responses
Also, Plentyoffish.com now forwards to pof.com.
(Full Disclosure: Plentyoffish is a long term client of Courtland Brooks, 2006-2010, and as of August 2011)
its been like that for 3 years nothing new.
Posted by: Markus | Aug 30, 2011 at 11:43 PM
The first paid proposal (March 2009) was the "Serious Member Badge". Prospective customers should had passed a Sincerity and Integrity Test before they were allowed to acquire that proposal. It performed as a virtual gift for yourself, a virtual gold medal saying “Serious Member”.
The second and actual paid proposal (August 2011) is different from the first one. It includes a "home grown" compatibility matching system called UltraMatch; a Behavioural Recommendation Engine.
That exclusive feature is only available to users with an upgraded membership, who could discover their most compatible matches on PlentyOfFish.
As one PlentyOfFish member had said in the forums: "we don't even know what's in the "regular matches" formula (beyond age/height/child status/smoking/distance variables) much less the "Ultra Matches" formula to know if PAYING to upgrade to "Ultra Matches" is even worth it."
The effectiveness/efficiency level of Behavioural Matching Algorithms are less than 10%!!!
They cannot break ...... The Online Dating Sound Barrier.
Posted by: Fernando Ardenghi | Aug 31, 2011 at 04:50 PM
No one(especially men) cares about any of that stuff.They just want to read a profile and respond.Who would PAY for a free site? I know ...I know "a few" just to get a gold star??.Like P.T.Barnum said "there's a sucker born every minute" Just like why would anyone pay for eVow when it had the exact same(but fewer)people than POF??Can anyone tell me?
Posted by: JB | Sep 03, 2011 at 01:12 AM