INDEPENDENT.CO.UK - Aug 28 - MySingleFriend, an online dating website founded by the television presenter Sarah Beeny, has been put up for sale for up to £15M. First-round bids of between £10M and £15M were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested. The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend. My Single Friend attracts 9K new singles a month from across the UK. It is on track to make underlying profits of about £1.5M this year.
by James Thompson
See full article at Independent.co.uk
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According to Alexa this site ranks as the 2,200th most trafficed site in the UK. Not bad. But probably not worth 15 million, unless Sarah signs a very favorable long term agreement to be a spokesperson.
http://www.alexa.com/siteinfo/mysinglefriend.com#
Posted by: Mark Brooks | Aug 30, 2011 at 05:09 PM