INDEPENDENT.CO.UK - Aug 28 - MySingleFriend, an online dating website founded by the television presenter Sarah Beeny, has been put up for sale for up to £15M. First-round bids of between £10M and £15M were submitted earlier this month, primarily by rival online dating businesses, but some private equity firms are also interested. The site is unique in that subscribers must nominate a friend who will write a description of them – which, unlike other dating sites, means that a user's profile features both their own words and those of their friend. My Single Friend attracts 9K new singles a month from across the UK. It is on track to make underlying profits of about £1.5M this year.