CEO Interview: Ross Williams, Founder and CEO of WhiteLabelDating - Online Personals Watch: News on the Online Dating Industry and Business

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Gavin Wilson

Good interview. Love a good success story. Don't hear enough of them to be honest.
But surely Match UK revenues must we way above £30 million. They were doing almost double that in UK two years ago. There is no way that they dropped by almost half in two years. Could they have?

Interesting business model to get income from 6,000 small sites instead of one large site. So I guess both companies can't really be compared can they? One has a £50m per year website, The other has 6,000 websites at an average of £5,000 per year.

Keep it up. Wonderful story.

Gavin, I think it's fair to assume that pareto's law applies here so not an equal distribution of revenue. However, it's certainly preferable for a business to have distributed revenue streams rather than having all eggs in one basket.

Gavin where did you get Match's income in UK being £60m two years ago? Think someone may have told you porkies. If you have a look at our team page and our CFO, you'll see where we've got a good understanding of revenues ;)


Gavin Wilson

Well that's made it clearer for me. Fair enough.

I think you may find that somebody may have told you porkies Ross.
That financial information is in the public domain. International Limited
Company registration number: 4791534
Year end revenue 2009: £51m
Registered at Companies house on 31/1/11

OK. So not quite £60m (I said 'almost' double).

I had a look at your team page and did see that an ex-Match employee was on your board. Didn't think he would be sharing confidential information with you, but of course this info is in the public domain, so I guess that's not a problem.

Like I said Ross, it's a good story and I like your business. Just really looking around dating and I guess I'm probably too late to enter and get any decent scale. Keep it up.

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