CEO Interview: Sam Moorcroft, CEO of ChristianCafé.com - Online Personals Watch: News on the Online Dating Industry and Business

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Fernando Ardenghi

The Spring will begin September, 21st here in South America. Then in January, Summer will be very, very hot.

Without LOCAL offices. Without LOCAL executives. Without understanding the South American culture, IT WILL BE IMPOSSIBLE for any company to do business here, in South America.

Match, Meetic, Be2, eHarmonyBrazil and others had been spending millions of U.S. Dollars since years and until now they do not understand the South American culture. (No credit cards, no banks, no automatic rebilling, very difficult to convince people they have to pay if they use a service)
Also PlentyOfFish is entering the Brazilian Market but ... the majority of South Americans use Firefox 6.0.2 with Adblock Plus Add-on, Windows XP service pack 2 operating system with 512M of RAM, AVG antivirus free edition 2011 and 1Mbps Internet Broadband. If you want to test how something performs you should use than combo for South Americans countries.

Badoo is getting some traction because it allows micro payments by SMS using cell phones. But less than 1% of active users pay because here in South America, it is full of free/cheap low quality online dating proposals -Search and Recommendation engines- powered by local newspapers.

Sam Moorcroft,

Fernando, for once you are talking some sense:) We understand the Brazilian market, which was a main motivator in going to the "free" model there with, to see how it goes. We actually only went free in the past few weeks (contrary to what the interview says). So, of course we aren't making much, as we've just started.

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