EHARMONY - Sep 20 - eHarmony apps on iPhone, iPad, iPod Touch, and Android launched in late Q3 2010 and since then ~1M members have downloaded the apps to date. Currently ~500k eHarmony profiles are viewed on mobile applications each day. Keeping it Real, Warm and Elegant is eHarmony’s Newest Design Challenge. When they thought about “warm” experiences outside of software, one experience jumped to mind – Starbucks. Starbucks has created an incredibly warm and inviting environment. The idea of being real or authentic is at the core of all eHarmony's creative and brand imagery. (Real success couples). With their final design goal, they set about making this application feel like a very personalized, simple experience versus a run-of-the-mill-dating search and browse experience. (parchment paper, bamboo, handwritten notes and script fonts).
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