BUSINESS NEWS DAILY - Sep 20 - New research shows that daily deals companies are more popular than ever among consumers. Small businesses that have used Groupon's daily deals to gain visibility and boost business say the accolades are well deserved. First-mover advantage has matured into long-term loyalty on the part of merchants and consumers alike. For HowAboutWe, an online dating service whose draw for members is that the service focuses at first more on the date itself than on their date's dossier, using Groupon has been both a profit center and a marketing vehicle. A typical HowAboutWe Groupon deal offers a three-month membership for $18, 67% off the normal price of $54. HowAboutWe tried its first Groupon in January in Brooklyn. It netted 433 new members. Subsequent offers have brought in 142 new members in Boston, 257 in New York City, 155 in Washington and 175 in San Francisco.
by Ned Smith
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