WSJ - Sep 7 - Jiayuan makes money primarily by charging users to exchange love notes through its website for two yuan each. Jiayuan is growing quickly, with Q2 revenue more than doubling from a year earlier to $12.9M and earnings growing at a similar pace. The move toward user fees comes as the online ad market is growing in China and getting crowded with sites seeking advertisers. The market still is small compared with that of the U.S. Total revenue from online ads in China reached $4 billion last year. The U.S. online ad market last year reached $26 billion. 80% of Jiayuan's revenue now comes from paid messaging.
by Loretta Chao
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Baihe and Zhenai are the no.2 and 3 in the Chinese market for internet dating. Except, they're not really idating sites. They provide matchmaking services over the phone and in person. No.4 is 51Taonan.
(FD: 51Taonan is a client of Courtland Brooks)
Posted by: Mark Brooks | Sep 09, 2011 at 10:02 AM