NEW MEDIA AGE - Sep 28 - Following a relaunch earlier this month, Match.com UK MD Karl Gregory spoke to new media age about the new site and what digital media can learn from a successful online subscription-based business.
Q: What are the major changes for the user following the relaunch?
A: The new Match.com site has been developed based on customer feedback. Features include new cultural data to give more insight into a member’s personality, more security controls, updates to search functionality and a new Daily 6 feature.
Q: How did the relaunch impact your ad offering?
A: Our ad technology now works to determine the most relevant audience for the ads that appear on the site, based on gender, age, location and interests.
Q: How important is customer and behavioural data and how do you use it?
A: Data is at the heart of our business. Our technology learns from people’s search behaviours.
Q: As a paid-for site service, how do you make sure advertising fits your business model?
A: We are able to be selective when it comes to our advertising partners.
Q: What for you are the most important innovations and trends this year?
A: New technologies, such as mobile apps.
by Charlotte McEleny
The full article was originally published at New Media Age, but is no longer available.
Match is growing fast, and is on the acquisition trail. Their most recent investment was in Zhenai, the no. 3 dating site in China.
Posted by: Mark Brooks | Sep 29, 2011 at 06:21 PM