NEW MEDIA AGE - Sep 28 - Following a relaunch earlier this month, Match.com UK MD Karl Gregory spoke to new media age about the new site and what digital media can learn from a successful online subscription-based business.
Q: What are the major changes for the user following the relaunch?
A: The new Match.com site has been developed based on customer feedback. Features include new cultural data to give more insight into a member’s personality, more security controls, updates to search functionality and a new Daily 6 feature.
Q: How did the relaunch impact your ad offering?
A: Our ad technology now works to determine the most relevant audience for the ads that appear on the site, based on gender, age, location and interests.
Q: How important is customer and behavioural data and how do you use it?
A: Data is at the heart of our business. Our technology learns from people’s search behaviours.
Q: As a paid-for site service, how do you make sure advertising fits your business model?
A: We are able to be selective when it comes to our advertising partners.
Q: What for you are the most important innovations and trends this year?
A: New technologies, such as mobile apps.
by Charlotte McEleny
The full article was originally published at New Media Age, but is no longer available.