THE NEXT WEB - Sep 16 - In 2005, Cliff and Darrell founded SNAP Interactive, initially raising $200K privately from friends and family. The next year, SNAP went public in 2006 and they launched IamFreeTonight.com in November. In May 2007, Facebook opened its platform to independent developers and the two brothers decided to create the MeetNewPeople Facebook app, which drove traffic to IamFreeTonight.com. In a matter of weeks, they started seeing several thousand sign-ups per day. They decided to shut down IamFreeTonight.com in 2007 and transition the business entirely to building on Facebook. They launched AreYouInterested.com on Facebook on August 14, 2007. Today, AreYouInterested.com is one of the largest dating apps with 47M users. Overall, SNAP Interactive says it has nearly 50M installs and 1M daily visits across its properties. Its stock has gone up more than 600% in the past 12 months.
Mark Brooks: Jiayuan, Cupid, Match (under IAC), and Spark Networks (JDate) are other public iDating companies. We summarize their results periodically, and you can see the pdf summaries on the left bar of OPW. We've also just added a stock ticker. Cupid and Snap are showing promising results.