INTERNET DATING SCIENCE - Sep 22 - Internet Dating Science, a new service by Courtland Brooks, summarizes the best academic papers so you can improve your idating site, and help users make better connections.
The primary finding of this study is that photos are the single greatest way to determine attractiveness. When it comes to the whole profile there are two significant findings: high masculinity is attractive in men, and extraversion is attractive in women.
Dr Blair-West: Based on this research, you should:
- Make sure your customers understand the importance of an accurate, quality photo.
- Help your customers to understand that certain characteristics, if they have them, should be highlighted in the profile.
- Explain to customers that the questionnaire is important, not so much for working out what they want in a partner, but what they don’t want. It is where they can identify the ‘deal breaker’ issues.