JEWISH JOURNAL - Oct 27 - jDate recently announced results from a study that claims the site is responsible for facilitating more Jewish marriages than all other dating sites combined. The study, commissioned in-house by JDate’s parent company, Spark Networks, and conducted by the research company ResearchNow, was based on a survey of 948 Jewish Internet users who have married since 2003. Of those surveyed, 52% said they met their match on JDate, compared with Match.com, which facilitated 17%, and eHarmony, which can claim 10%.
by Danielle Berrin
The full article was originally published at Jewish Journal, but is no longer available.
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This is an interesting way to take a claim that's being made in the general population by "another site" and gear it toward this specific niche. I suppose it will get some traction in this community. Was the point to position jDate as the leading dating site within the Jewish population, or just to step over "that other site," or both?
Posted by: Jerry Buchs | Oct 30, 2011 at 05:20 PM