INTERNET DATING SCIENCE – Oct 6 - Internet Dating Science, a new service by Courtland Brooks, summarizes the best academic papers so you can improve your idating site, and help users make better connections. The results of this survey suggest that having a partner with a similar personality is a good thing for a relationship but it is not necessarily an exciting or important part of picking a future ideal partner.
Dr Brenner: Based on this information, you should:
- Educate your members about the power of attraction and how it can affect their judgement of what someone’s real personality is.
- Assist your members to understand the value of personality similarity when they are seeking long-term relationships.
- Provide members with a valid way to gauge if their personality is suited to a prospective date.
- So as to not appear out of touch or boring, do not overemphasize personality similarity in marketing and branding efforts as members will likely only value it to a moderate degree.