OPW - Oct 22 - WhiteLabelDating.com had their partner conference this Friday and Saturday for 80+ Gold and Silver partners. Last night was their black-tie awards ceremony. We’ll run the awards list on Online Personals Watch next week. Here’s my notes from the partner conference today, which is just finishing up now.
WhiteLabelDating.com (WLD) is now 90% partner brands and 10% own-brands such as Dating Agency and Singles365.com. The own-brands are used as learning and proving grounds for best-practices which are shared with partners at seminars and advisories and via partner managers.
WLD now has 6500 partner sites with 7 million members, with 3 million new members added in the last year. Revenue stands at GBP 23.5 million over the prior 12 months – up 43%. 20% of business is non-UK now. Countries served are UK, Ireland, Australia, S.Africa, USA, Canada and New Zealand. There’s 100 employees in Windsor. 30 of which are developers, up from 20 last year.
The run rate for revenues is 30 million GBP now which makes WLD the largest dedicated white label platform in the world. The biggest media partners are Bauer Media, Trinity Media, GMG Radio
Members are paying more now. This is largely due to dramatic improvements in the product, the introduction of true niching, and strong email marketing. WLD sends 9 million emails a day now which is more than eBay Europe
WLD is launching in the USA next year and have spent $2 million on a business with a portfolio of 600 geographically focused domains such as LAdating.com and PhoenixDating.com. The USA business will be rolled out and launched region by region next year and there’s an seeding marketing budget of 1 million GBP reserved.
There’s also a big push on mobile. WLD’s mobile dating platform launches before Christmas. Ross Williams, the CEO, said ‘mobile will be a 1/3 of our business in the future.’ New users from mobile sources are typically half the cost of new users from desktops.
WLD targets 45% revenue growth in the ensuing year, with 30% of revenues coming from non-UK markets, up from 20%.