DateMySchool Expands To 600 Colleges - Online Personals Watch: News on the Online Dating Industry and Business

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Jerry Buchs

This seems like a fairly simple way to get to critical mass by getting to captive audiences at all those different campuses. (Just ask Mr. Zuckerberg.) But any Marketing 101 instructor will tell you to focus on target markets that have money - and college students are always pointed to as a market to avoid for just that reason. Where does the revenue come from?

Mark Brooks

Great idea. Although I'd expect them to be seeing more than 3700 uniques a month at their site, by now.

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