Moscow iDate Video & Post Conference Overview - Online Personals Watch: News on the Online Dating Industry and Business

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Jerry Buchs

This was a good synopsis of an event for all those people who couldn't be there. What I took out of the conversation were some of the differences in strategy and business approaches from the west, for instance:

1) dating sites in Russia putting more of an emphasis on marketing to men because they know the women will come;
2) how the leading matchmaker in Russia continues to work with a couple after they’ve been brought together; and
3) the kiosks that are used in Russia to make payments which makes conversions a bit more challenging.

It’s good to know how business is conducted in other parts of the world. Some strategies can be implemented, while others are just good to know.

Marc Lesnick

Thanks Jerry - glad it helped you understand the market. There was a whole 20 minutes+ discussing actually having a business in Russia and the benefits and drawbacks.

We will be doing another Moscow even in Oct 2012 as the delegates had requested it.

In the meantime, I hope to see you in Miami.

Marc Lesnick
Conference Organizer
iDate 2012
Dating Industry SuperConference
Miami Beach
Jan 23-30, 2012

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