OPW - Nov 23 - Just in case you missed it, PlentyofFish.com now drives to POF.com, and the site has been rebranded as POF. Its easier to remember, and easier to refer to in conversation and by 'word-of-mouse'. One of the tricks to viral marketing is to make it as simple as possible for people to refer to your brand. The perfect brand name is 2 syllables and 4 letters, apparently. POF is a whole lot easier to refer to and type-in than Plenty...of....fish. (Full disclosure: POF is a long term client of Courtland Brooks)
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PlentyofFish Rebrands As POF
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Cupid – Eurozone Crisis Fails To Stop Continent’s Love Life
SCOTSMAN - Nov 23 - Cupid said Europeans showed no signs of losing their appetite for “fun and love” amid the economic turmoil, keeping its rapid international expansion on track. Analysts at Peel Hunt believe Cupid's profits before tax and other deductions will reach £11M this year, up from £5.6M in 2010, and should hit £20M by 2013. CEO Bill Dobbie said the firm was spending ~ £30M on advertising this year – more than half of estimated revenues. Cupid mainly advertises online but Dobbie said that adverts direct to mobile phones was a rapidly growing area.
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Manhunt Says F*ck Censorship
GAY SOCIALITIES - Nov 23 - Manhunt.net new web-based mobile site that easily accessible via iPhone, iPad and Android browsers at m.manhunt.net. The new Manhunt Mobile is not a native app, and therefore not subject to the adult content restrictions imposed upon competing mobile dating and hookup applications by Apple's App Store and Google's Android Market.
by Jack Barbosa
See full article at Gay Socialities
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How Dating Sites Can Stop The Lying Before It Begins
IOVATION BLOG - Nov 22 - Every online user, including fraudsters, were granted a free pass by the Justice Department earlier this week for lying on the Internet. People can take comfort in knowing that they don’t have to worry about being prosecuted or hauled off to jail for telling a little white lie over the Internet. While Congress works on legislation that clarifies what would be grounds for prosecution when it comes to lying on the Internet, to protect their members dating sites need to take action by deploying anti-fraud detection tools that help them identify risky behavior such as iovation’s device identification service, that helps detect online scammers, spammers and bad actors attempting to mine the identity details of legitimate members.
by Max Anhoury
The full article was originally published at iovation blog, but is no longer available.
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Reveal Brain’s True Desires
MEN'SHEALTH - Nov 23 - braindesire.com tests users' brain using word recognition while subliminally exposing them to a person’s name and measures how much their brain is stimulated by the person. They can either test one person or compare two people to see whom their brain likes more. The website is based off a 2007 study conducted by researchers at Dartmouth College and Geneva University Hospital. The study found that women who were deemed to be in love and not in a companionate relationship were faster at word recognition when subliminally shown their loved one’s name.
by Chris Garcia
See full article at Men'sHealth
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5 Location-Based Dating Apps Worthy Of Your Love
MASHABLE - Nov 22 - A study by Skout noted that 69% of people were comfortable meeting up with someone they met on their iPhone, and 40% were using a mobile dating service while out at bars, clubs and restaurants.
1. Brightkite - It isn’t a “dating” app per se, but rather, introduces local users on a basic level.
2. MeetMoi - The company’s goal is to “strip down dating to what’s essential — the introduction.”
3. OkCupid - OKCupid introduced its geo-location app to help users keep watch for local singles in July.
4. Sonar.me - By connecting to Facebook and Twitter, the app lets you see, in real time, how to connect with those physically around you.
5. Skout - With ~1M users, the service hosts one of the largest and most popular location-based dating apps on the iPhone and Android markets.
by Layla Revis
See full article at Mashable
See all posts on Skout
See all posts on OkCupid
See all posts on MeetMoi
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Catholics More Likely To Commit Adultery
DAILY MAIL - Nov 22 - The number of Catholics actively looking for affairs was almost twice that of other religions, a survey has found. A research showed 21.5% of the 600,000 members on an extra-marital dating site were Catholic - a high figure since they make up only 10% of the UK population. Spokesperson for Illicit Encounters Rosie Freeman-Jones says: ‘Religious people have a much stronger sense of right and wrong, which also means they're likely to get a bigger thrill from breaking the rules.
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Smartdate Forced To Shut Down
TECH CRUNCH FRANCE - Nov 21 - Why is the online dating site Smartdate launched in 2010 about to close? Not enough capital, its founder Fabrice Le Parc explains. Open in 6 languages after a successful fund-raising campaign, the second round started beginning of the summer 2011 did not work. Forced to shut down servers and dismiss all his employees, Fabrice Le Parc reckons that they should have searched for investors earlier in the process.
by Julien Mechin
The full article was originally published at Tech Crunch France, but is no longer available.
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Flirt.com Android App Launched For USA And Australia
PR NEWSWIRE - Nov 18 - Flirt.com's Android App is now available in the USA and Australia. Flirt.com's app offers:
- Location-based search
- Alerts and notifications
- Chat rooms and more
The full article was originally published at MarketWatch, but is no longer available.
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Internet Dating And Matrimonials Seen As Tangled Web
THE NATIONAL - Nov 19 - ~60% of residents in the UAE would not trust the internet dating to find a possible partner, a survey has found. Technology moves very fast, however tradition changes very slowly in UAE. 71% said they would trust the internet to pay bills, and 61% would use it to voice their opinion about social news. Asians showed greater acceptance of online dating. Four in five (82%) Asian respondents thought it was socially acceptable to find a partner online.
by Manal Ismail
See full article at The National
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ClickandFlirt.com Launches In Australia And Canada
PR NEWSWIRE - Nov 20 - Cupid has now expanded ClickandFlirt.com to Australia and Canada. This latest launch is in response to the success of Cupid's other brands; including BeNaughty.com, Cupid.com, GirlsDateForFree.com and Flirt.com have already seen in the Australian and Canadian markets (currently ~3M active members).
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Domains4Sale: AfricanSoulmates.com, JewishSoulmate.com, DatingSiteReviews.com...
OPW - Nov 21 - Here are several of examples of internet dating related domains that are currently for sale.
AfricanSoulmates.com
BlackSoulmates.com
IndianSoulmates.com
JewishSoulmate.com
RussianRomance.com
USASoulmates.com
DatingSiteReviews.com
BestDatingSites.co.uk
For further information or to make an offer, please contact Nick Evans or see the pricing guidelines and comprehensive list of domains here.
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OkCupid Sets Up San Francisco Labs
ALLTHINGSD - Nov 18 - OkCupid has ventured from New York to San Francisco to create a freshly staffed outpost of start-up folks in order to brainstorm the site’s next act. They call it OkCupid Labs. OkCupid was bought by IAC’s Match.com for $50M in February.
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New Cupid UK TV Advertising Campaign
BUSINESSWIRE - Nov 18 - Cupid plc has launched two TV advertising campaigns for its Cupid.com and BeNaughty.com brands across specific ITV regions. This is the first time Cupid has delivered its brand onto the small screen indicating the company's intention to push its brands out to a wider mainstream audience.
The full article was originally published at MarketWatch, but is no longer available.
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HowAboutWe Raises $15 Million Series B Round
BUSINESS INSIDER - Nov 18 - HowAboutWe has just raised a $15M Series B round led by Khosla Ventures with participation from RRE, FF Ventures and some angels. On HowAboutWe users post what they want to do on a date and then see if there are any takers. HowAboutWe launched in April 2010. They raised a $3.2M Series A round led by RRE in September 2010.
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