PlentyofFish Rebrands As POF - Online Personals Watch: News on the Online Dating Industry and Business

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Main reason was who is going to remember Plentyoffish in brazil, spain germany etc.

Fernando de Argentina

A case of Brand Destruction.
In Medicine POF means Premature Ovarian Failure.

Premature Ovarian Failure (POF), also known as premature ovarian insufficiency, primary ovarian insufficiency, premature menopause, hypergonadotropic hypogonadism, is the loss of function of the ovaries before age 40.A commonly cited triad for the diagnosis is amenorrhea, hypergonadotropinism, and hypoestrogenism. If it has a genetic cause, it may be called gonadal dysgenesis.


Seriously Fernando you have to keep taking your meds.

Julie Spira

I think it's a terrific rebranding strategy Markus. It's like the broadcast networks with three letters.

Mark Brooks

Thanks for connecting POF with gonadal dysgensis Fernando. That's a connection we would have never thought of. Irena and I find this very amusing.

Happy Thanksgiving everyone. :-)

Jerry Buchs

I'll bet the first thought of everyone reading this post was, "Hmmm, I wonder if that rebranding is going to work." Because regardless of your position in the industry and therefore your personal feelings about this site or free sites in general, you've got to admit that you've always liked the domain name, right?

Well, this strategy seems eerily similar to when changed their branding to Anyone who remembers isn't suddnely going to forget the name. It's just easier to type.

Glenn G. Millar

Wasn't Mark Brooks the catalyst for buying Go Mark!


Three letter domains are coveted by those in the world of SEO. Be interesting to see how it pans out over the long term.

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