OPW - Nov 23 - Just in case you missed it, PlentyofFish.com now drives to POF.com, and the site has been rebranded as POF. Its easier to remember, and easier to refer to in conversation and by 'word-of-mouse'. One of the tricks to viral marketing is to make it as simple as possible for people to refer to your brand. The perfect brand name is 2 syllables and 4 letters, apparently. POF is a whole lot easier to refer to and type-in than Plenty...of....fish. (Full disclosure: POF is a long term client of Courtland Brooks)
See all posts on POF
| |
Main reason was who is going to remember Plentyoffish in brazil, spain germany etc.
Posted by: Markus | Nov 23, 2011 at 03:34 PM
A case of Brand Destruction.
In Medicine POF means Premature Ovarian Failure.
Premature Ovarian Failure (POF), also known as premature ovarian insufficiency, primary ovarian insufficiency, premature menopause, hypergonadotropic hypogonadism, is the loss of function of the ovaries before age 40.A commonly cited triad for the diagnosis is amenorrhea, hypergonadotropinism, and hypoestrogenism. If it has a genetic cause, it may be called gonadal dysgenesis.
Posted by: Fernando de Argentina | Nov 23, 2011 at 07:10 PM
Seriously Fernando you have to keep taking your meds.
Posted by: Markus | Nov 23, 2011 at 10:57 PM
I think it's a terrific rebranding strategy Markus. It's like the broadcast networks with three letters.
Posted by: Julie Spira | Nov 24, 2011 at 03:26 AM
Thanks for connecting POF with gonadal dysgensis Fernando. That's a connection we would have never thought of. Irena and I find this very amusing.
Happy Thanksgiving everyone. :-)
Posted by: Mark Brooks | Nov 24, 2011 at 05:08 AM
I'll bet the first thought of everyone reading this post was, "Hmmm, I wonder if that rebranding is going to work." Because regardless of your position in the industry and therefore your personal feelings about this site or free sites in general, you've got to admit that you've always liked the domain name, right?
Well, this strategy seems eerily similar to when Overstock.com changed their branding to O.co. Anyone who remembers Overstock.com isn't suddnely going to forget the name. It's just easier to type.
Posted by: Jerry Buchs | Nov 24, 2011 at 12:03 PM
Wasn't Mark Brooks the catalyst for buying POF.com? Go Mark!
Posted by: Glenn G. Millar | Nov 26, 2011 at 04:03 PM
Three letter domains are coveted by those in the world of SEO. Be interesting to see how it pans out over the long term.
Posted by: Anna | Dec 09, 2011 at 07:10 AM