OPW - Nov 23 - Just in case you missed it, PlentyofFish.com now drives to POF.com, and the site has been rebranded as POF. Its easier to remember, and easier to refer to in conversation and by 'word-of-mouse'. One of the tricks to viral marketing is to make it as simple as possible for people to refer to your brand. The perfect brand name is 2 syllables and 4 letters, apparently. POF is a whole lot easier to refer to and type-in than Plenty...of....fish. (Full disclosure: POF is a long term client of Courtland Brooks)
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