OPW - Nov 15 - POF Ads traffic has increased from 2.5 billion page views per month in 2010 to 3.9 billion per month. You can now target people by the number of ads they have clicked on previously. This allows you to exclude a certain % of users that will never click on an ad. Frequency cap has always been minimum 3/visit. POF now has the option to serve your ads on a minimum 3/hour or 3/day frequency cap, which helps you better manage your exposure.
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