MEN'SHEALTH - Nov 23 - braindesire.com tests users' brain using word recognition while subliminally exposing them to a person’s name and measures how much their brain is stimulated by the person. They can either test one person or compare two people to see whom their brain likes more. The website is based off a 2007 study conducted by researchers at Dartmouth College and Geneva University Hospital. The study found that women who were deemed to be in love and not in a companionate relationship were faster at word recognition when subliminally shown their loved one’s name.
by Chris Garcia
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A novel approach to mindshare assessment
Posted by: Mark Brooks | Nov 23, 2011 at 05:24 PM