XCONOMY - Nov 3 - Tru.ly enables users to verify that they are who in fact they say they are online. Web users can apply for credentials via Tru.ly, with information like their full name, date of birth and zip code. Tru.ly pulls some of these basic credentials from a user’s Facebook account and matches it up against government records, offering a credential to the user if it’s accurate. For one, it lends more credibility to the Internet users for services like online dating sites, says CEO and co-founder David Gordon.
by Erin Kutz
See full article at Xconomy
There seems to be growing interest in the idea of verifying identity, once more. Miicard and PhotoVerified are two more companies to look at.
Posted by: Mark Brooks | Nov 04, 2011 at 07:34 AM
The more established electronic ID verification providers can also help here.
Two questions for any site considering it:
1. How intrusive do you want the verification to be and
2. Do you want to create a new revenue stream from it?
More than happy to discuss further with anyone considering it.
Posted by: Richard Spink | Nov 14, 2011 at 01:45 AM