XCONOMY - Nov 3 - Tru.ly enables users to verify that they are who in fact they say they are online. Web users can apply for credentials via Tru.ly, with information like their full name, date of birth and zip code. Tru.ly pulls some of these basic credentials from a user’s Facebook account and matches it up against government records, offering a credential to the user if it’s accurate. For one, it lends more credibility to the Internet users for services like online dating sites, says CEO and co-founder David Gordon.
by Erin Kutz
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