MARKETING WEEK - Dec 22 - eHarmony is launching its first ever marketing campaign produced in the UK as it steps up efforts to take on its rivals. The £1M campaign, which launches on Boxing Day, is aimed at UK singles who are looking for life partners. TV creative will feature a single girl going about her day-to-day activities. At the end she is pictured with her eHarmony partner, while a voiceover says: “Being single can be amazing, so if you’re going to give it up, it has to be for someone who makes being a couple the best thing in the world”.
by Lara O'Reilly
See full article at Marketing Week